Thursday, October 24, 2013

Top 10 most common requests from automotive customers




  1. Can you beat this price

It’s not a matter of whether we can beat that price or not it is a matter of common courtesy. In today’s society customers have become accustom to hiding behind their computers meanwhile keeping themselves shut off from the emotional side of purchasing a new vehicle. Ideally, this may sound great however, it makes the entire purchasing process stale and non-eventful. No one wants to have a sour taste in their mouths over a purchase and neither does a sales person. Breakdown the walls and you will see the Auto Industry isn't how it used to be. 

  1. Best Out The Door

When shopping for a new vehicle, it is more than just a number on the window. It is the feel of the leather seats, the smell of the new car, and the shine of the new paint. More often than not people get so consumed with the number that they don’t think about driving the vehicle they plan on having for 3-10 years. Out the door price is really not as imperative for most people unless they plan to pay cash. However, in today's world financing is the way to go even if it is only for a few months. 

  1. Refusal to pay destination fee

As much as I would love to deduct the destination fee, we are sadly mistaken. The destination fee is added into the cost of the vehicle. Even the dealership themselves are responsible for this fee. If we refuse to pay the destination fee then the Factory will refuse to send it to us. Unless, the customer wants to drive across country or fly out of the country to get the new vehicle; we are all responsible for the destination fee.


  1. what’s my trade worth

Nothing would please me more if I could astral project to your garage and see what condition your vehicle is in; check out the tires, research the VIN and give you the best number available. Unfortunately I can only take your word for it. So when a customer asks what their vehicle is worth just by giving me the year make, model and mileage it still does not help with the appraisal amount. Like you, I am sure you would not want to give us a random amount of cash on a vehicle you have yet to drive and check out the CarFax.

  1. Kelly Blue Book Says….

Kelly Blue Book is a company based out of California and in more cases than not, it typically “suggests” your vehicle is worth about 2-3 grand more than it actually is. Also, Kelly Blue Book will provide 4 different conditions on where your vehicle could rank; Excellent, Good, Fair or Bad. As with most people, anything they have grown attached to has great value. Therefore, every trade in is in “Excellent” condition.




  1. I want a 40k vehicle for $350 a month

The most commonly requested monthly payments are around 300-350 a month for 60 months. However, as we all must know by using simple mathematics; this just does not add us. Even if we do not include taxes, fees and interest; 300 a month times 60 months brings you to only $18,000. It is all a numbers game, but you don't reconsider your math skills, you may be facing a bit of a heartbreak. 

  1. Can you please get me a pre-owned vehicle with this particular color, mileage, trim level and tires?

Dealerships have been know to do several things but pulling a rabbit out of a hat is not one of them. As customers have found even by using, Cars.com, Autotrader and even Craigslist, it can be extremely difficult to find an exact vehicle with the price and timeframe requested. Sure we would love to call up “The Used Car Factory” and have one built for you but lets face it, this just doesn’t exist. 


  1. What’s the monthly payments on this vehicle?

To ask this question is like asking, your sales rep (whom has never seen you before), what color are my eyes? We could guess, but then again we could be wrong. Payments are based on several factors; how much are you financing? How long will you finance? Are you trading in anything? How much money are you putting down? What does your credit look like, so we can get you an interest rate?  It would be wiser to stop in and make sure you are madly in love with this vehicle prior to haggling over a monthly payment. In most cases, dealerships are savvy enough to get you close to your reasonably requested monthly payment.

  1. What’s the interest rate on this vehicle?

Again, in order to answer this question we would need to look at several factors, what condition is the customer’s credit in? How much are they putting down, How long are they financing it? The best we could say would be; we can offer “as low as” blah blah blah. When searching for a new vehicle, you can always check your local dealerships website where you could find an advertised interest rate.

  1. How much down?

Not everyone is obligated to put something down when purchasing a vehicle. However, somehow customers have found this question to be extremely imperative when searching for a new vehicle. Without knowing the exact vehicle, the amount needed to finance and what the customer’s credit looks like we will be unable to give an accurate amount.